Milk Life

Design, Art Direction, and Illustration



Concept


Milk Life is an online presence and Card Game called In The Feels. It was created as a tool to talk about our emotions through guided questions. Sharing experiences with different types of emotions gives way for our friends and family to understand us a little more than they did before.








Serif Typeface




Instead of going by the old saying, “when life gives you lemons, make lemonade”,
Milk life wants you to go by our saying, “grab life by the udders and milk the hell
out of it.” All to encourage people to make the best out of life’s circumstances.




Instagram Grid









Card Game

In the Feels how to play guide.






Packaging




Illustrations

These fun Illustrations were made to show an array of emotions for in the feels card game.